A brand and marketing site for Power Zone, a Pakistani diesel-generator and battery-storage company. Designed in Figma and built in Framer end to end: positioning, pages, and one lead path that turns five very different industrial buyers into Contact Sales conversations.
What is Power Zone?
Power Zone supplies diesel generators and battery energy storage to industry across Pakistan. An authorized Cummins GOEM and FPT distributor, with FPT, Yuchai, Cummins and Perkins on the floor. When the grid drops, their hardware keeps hospitals, data centers and factories running.
Why this project?
Power Zone sells reliability, but the old presence sold spec sheets. Five very different buyers, from utilities to housing developers, all landed in the same generic catalog. The brief was one site that makes each industry feel understood and turns trust into a sales conversation.
A diesel generator is a commodity. The decision to buy one is not. One site had to speak to a data center, a utility, a government office and a housing developer without collapsing into a parts catalog.
Utilities, data centers, government, commercial and residential developers each have different stakes. A single generic pitch speaks to none of them.
Anyone can list kVA ratings. The real question a buyer has is whether the company behind the box will show up when the grid goes down.
This is a lead-gen site, not a store. Success is a Contact Sales conversation, not an add to cart.
Application-led, not product-led
The list of brands and ratings could not be the spine. Buyers think in their own industry first.
Lead-gen only
No pricing, no checkout. Every path had to end at Contact Sales.
Honor the OEM relationships
Authorized Cummins GOEM and FPT distributor status is the credibility. The brand had to respect those marks.
Design and build in Framer
One person, one tool, from Figma to a live, CMS-backed site. Speed and maintainability over a custom stack.
Five audiences, one budget
No room for five microsites. The IA had to flex to five industries inside one coherent brand.
Sell the outcome, uptime for your industry, not the box.
Lead with applications, not products.
Use Cases sit up front: utilities, data centers, government, commercial, residential. Each buyer sees their own world before they see a generator.
FPT, Yuchai, Cummins and Perkins become the answer to an industry problem, not a wall of SKUs to decode. The alternative, a product-catalog homepage, would have made every buyer do the translation themselves.
The same site reshapes itself per audience, so five buyers each feel like it was built for them.
The buyer's industry is the entry point. The product is the answer, not the menu.
Make the company the product.
"It's not the product, it's the company behind the product." Reliability is a promise about the vendor, so the brand leads with the company, not the kVA.
Authorized Cummins GOEM and FPT distributor marks do the trust work that a spec sheet cannot.
Engineered for reliability. Stable, high-quality power. Rapid response startup. Real bill savings. Outcomes a plant manager actually cares about.
One funnel: everything points to Contact Sales.
No pricing tables to stall on, no cart to abandon. Every section resolves to a single action.
A B2B generator sale is a conversation, so the site's job is to earn the first reply, not close the deal on the page.
Contact Sales rides the nav and closes every section, so the next step is never more than a scroll away.
The Use Cases section turns one catalog into five front doors.
Each industry gets its own card, its own image, and a solution framed in its language. A utility reads "bridge supply gaps and enhance grid reliability." A data center reads "uninterrupted power for zero-failure environments." Same hardware underneath, a different promise on top.
Application-first is not a layout. It is deciding the buyer's industry matters more than your product list.
Live and selling as Power Zone's primary presence.
Live at powerzone.com.pk, designed in Figma and built in Framer.
One coherent brand covering five industries and four generator lines.
A CMS-backed Framer system the client can extend without a developer.
The site does the qualifying a catalog never could. It makes each buyer feel seen, then asks for the conversation.
Lead with the buyer, not the product.
Organizing around five industries instead of a brand list changed who the site was for. People buy when they recognize their own problem first.
Trust is a brand job, not a spec job.
On a commodity, the deciding factor is the company. Saying so out loud, and backing it with OEM proof, did more than any data sheet.
Framer let one person own the whole thing.
Designing and shipping in one tool meant the brand decisions and the build never drifted apart, and the client can keep it alive.
Per-industry landing pages
Give each use case a deeper page with its own proof, sizing guidance and references.
Case studies and installs
Real Pakistani deployments, named clients, uptime numbers. The strongest trust signal there is.
Sizing and quote helper
A simple "what do you need" flow that pre-qualifies the Contact Sales conversation.
Bilingual and local SEO
Urdu support and city-level pages to own diesel-generator search across Pakistan.